'Design as visual language' was the topic of a set of seminars that I gave recently at the Society of Young Publishers 2009 conference, held at Oxford Brookes university. This subject is one that deserves serious consideration wherever you're aiming in the publishing industry. Non-designers tend to think of their productions in terms of the words and literal meanings they contain, but the visual presentation of the content, in terms of the arrangement of elements in the page (or screen, we're in a cross-media world) and the handling of type provides a parallel channel of communication... a visual language that works in parallel with the textual, literal one.By learning something of how grids and page layouts work and developing a greater understanding of how type choice can strengthen or undermine the actual message -before anyone even reads a word, too - you can improve your usefulness in the publishing industry AND enjoy it that much more.
1 comment:
Keith,
Thanks for your splendid insights in making the invisible very visible. I really enjoyed the publishing design seminar you held at the SYP. I will try to be a bit better at art directing, rather than on the craft of design, which who are a master of.
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